Noticeably Clean. Unexpected Friendliness
Good 2 Go Stores provides a family-friendly destination for travelers to refuel and restock on snacks, beverages, and other convenience items. Our bathrooms are clean, our staff is friendly, and our product offerings are value-driven.
Creative Brief
Background
Founded in 2013, Good 2 Go Stores is a growing convenience store business, serving customers in Colorado, Idaho, Montana, Wyoming, Arizona, New Mexico and Utah.
Positioning
Good 2 Go Stores is the friendly travel destination for exceptionally clean bathrooms.
Audience
The potential customer for Good 2 Go Stores...
Strategy
The
Media
The advertising message will run through social media channels such as Facebook, Instagram, Twitter and Pinterest.
Big Idea
"Noticeably Clean. Unexpected Friendliness."
Founded in 2013, Good 2 Go Stores is a growing convenience store business, serving customers in Colorado, Idaho, Montana, Wyoming, Arizona, New Mexico and Utah.
Positioning
Good 2 Go Stores is the friendly travel destination for exceptionally clean bathrooms.
Audience
The potential customer for Good 2 Go Stores...
Strategy
The
Media
The advertising message will run through social media channels such as Facebook, Instagram, Twitter and Pinterest.
Big Idea
"Noticeably Clean. Unexpected Friendliness."
Campaigns
October's Sweater Photo Contest
"If you love photography and sweaters, this is a contest for you. Our panel of judges is judging based on the photos creativity, not by the likes. The chances are in your hands! Grab your best sweater and friends and head to your favorite spot to capture the most imaginative photo."
"If you love photography and sweaters, this is a contest for you. Our panel of judges is judging based on the photos creativity, not by the likes. The chances are in your hands! Grab your best sweater and friends and head to your favorite spot to capture the most imaginative photo."
This ad campaign (social media & in-store posters) will run for the month of October in a pulsing technique, giving the campaign heavier promotion on weekends with the majority of the effort in the beginning and end of October. Winners will be announced November 3 and 4.
Implementation
The campaign will be promoted on a budget on Facebook, Instagram, and Pinterest with links back to good2go website. It will also be promoted in print with a large poster strategically placed by our coffee station or bathrooms as they are the heaviest trafficked areas. Flyers will be on the check-out counter.
The campaign will be promoted on a budget on Facebook, Instagram, and Pinterest with links back to good2go website. It will also be promoted in print with a large poster strategically placed by our coffee station or bathrooms as they are the heaviest trafficked areas. Flyers will be on the check-out counter.
Strategy
The campaign is designed to call for engagement from active and potential customers to gain sentiment and foot traffic. A relatively small incentive spread over 20 winners increases the chance to win, inspiring more participation in a contest based on creativity. The door is left wide open to focus on easy participation as a sweater in tandem with photography is relative to the season and trends. The requirements of entry are not overwhelming to increase and reach our metrics.
The campaign is designed to call for engagement from active and potential customers to gain sentiment and foot traffic. A relatively small incentive spread over 20 winners increases the chance to win, inspiring more participation in a contest based on creativity. The door is left wide open to focus on easy participation as a sweater in tandem with photography is relative to the season and trends. The requirements of entry are not overwhelming to increase and reach our metrics.
Metrics
This campaign success will be measured on a deliberate goal we set in reaching a "like" base of 1,200 on our Facebook page and 500 followers on our Instagram page by the end of Q4.
This campaign success will be measured on a deliberate goal we set in reaching a "like" base of 1,200 on our Facebook page and 500 followers on our Instagram page by the end of Q4.